Dr. John Smarrelli, CBU President, and Melanie Horne, SGA President, announced today that Christian Brothers University is adopting new logos for the University and for Buccaneer Athletics. Take a better look at the examples online at cbu.edu/logos.
The new CBU Logo, designed by archer>malmo, presents the public with a bold, easily recognizable graphic identity for CBU. By using the Bell Tower as its major element, the new CBU Logo draws attention to a positive, prominent feature of our campus and positions it as a beacon that extends far beyond the Parkway and our front yard. As a symbol for both Academia and the Church, the Bell Tower reinforces both our image as a top-quality institution of higher education and our heritage as a Lasallian, Catholic University.We can embrace this as a symbol of who we are, who we’ve always been, and who we will always be.
CBU and archer>malmo have also revitalized and updated the Buccaneer Logo for Athletics to accompany and complement our new graphic identity. This Buc is very much in line with contemporary sports logo design, simple and eye-catching and easily reproduced on everything from websites to t-shirts (and uniforms, of course).
Something else you might notice in these new logos is a brighter color palette. The maroon-and-gray has now been replaced with red-and-gray, which a lot of you might fondly recall as the original CBU colors. You’ll start seeing the new logos very soon on some materials, especially for Admissions and Advancement, and they’ll be phased in gradually in other areas. Although the CBU website will not be changing its design immediately, the new logos are already available for download at www.cbu.edu/logos/download.html.